The largest Amazon apparel launch in history, the iconic brand Gap launched on Amazon with creation of a Storefront, A+ content and DPI that serves as an extension of their brand online. The goal was to create a rich shopping experience that delights and amplifies the essence of the apparel brand– “modern american optimism” that celebrates the individuality in all of us.
CREATIVE DIRECTOR, SR. MANAGER, LEAD DESIGNER
A+ and DPI built out across categories with a variety of product offerings for Men’s, Women’s, Girls’, Boy’s, Toddler Girls, Toddler Boys, Baby
ALL CREATIVE WAS DONE IN FIGMA
Short-form Evergreen videos created for Amazon Storefront for each product category.
Digital Ads created for the launch of Gap on Amazon
